The Brand Perception Impact of Advertising for Starbucks Company - Essay ExampleThese models are developed using historical sales and marketing program data. Software of advertising media contribution models are used for marketing model application (Mathieson, 2005).How does the management of a company know that they have best location scheme How does the management come to know that the company will get expected results from the targeted marketing program scheme How the company will get the market share, growth in prices, buyer's satisfaction and opposing advantage resultYet developing a company position scheme is not easy. Because companies do not develop their location scheme on frequent basis, yes the adjustments will be happen on the stage of product market maturity, in response to environmental changes and on opposing forces but it does not mean that company is developing frequently.
